No matter what type of content you’re writing, you’re writing for ONE person, not a horde of strangers.īe clear about that in your copy. It’s the same whether you’re selling organic baby blankets, lactose-free ice cream, entomologist-quality butterfly collection kits, etc. Write for the person who would LOVE thisĬhances are, if you’re selling high-performance sportswear, you know who your target market is. Great product description copy makes it impossible for the reader not to be enticed.Īnd to entice your reader, you’ve got to be enticed by your own product.įall in love with it. Let’s talk about everybody’s favorite thing: words.
BUTTERFLY BULLET POINTS FOR WORD HOW TO
How to Write “I Must Have That” Product Description Copy If your ecommerce site isn’t mobile-optimized, you’re not going to win with customers. This should be a given: make sure you’ve got a great mobile UX. Your buttons probably say something like “Add to Cart” or “Buy Now.” And that copy probably serves you just fine most of the time.īut if you’re a chronic overachiever (AKA ecommerce optimizer), try testing button copy that speaks to what your user will get, instead of the action they need to take.Įxample: Instead of button copy that reads, “Download Your Conversion Optimization Ebook Now,” test a button that reads “101 Ways to Make More Sales Right Now.”ĭon’t forget to test click-trigger copy that tells people exactly what’ll happen when they click that gorgeous “Buy” button of yours. And presenting information in small chunks, offset by icons, can help improve comprehension and retentionĬhunk information so it’s easier to process, like Fitbit does.ĭon’t overlook your button copy opportunities.Bullets are an excellent way to group product specifications.Selective bolding and headers draw your reader’s eyes where you want them most.Just make things easy for your visitors, please. Use bolding, bullets and headers to make info scannable. Showing your product ON or NEAR a person helps make its dimensions apparent.Īnd, if your product is complicated, film a short video of it in use. a pair of wireless headphones), take photos of someone actually using or holding it. If I’m thinking about buying a water bottle from you, I want to know that it doesn’t contain any BPA. If I’m thinking about buying a shirt from you, I’d like to be sure that it’s made of cotton and not, say, bees. Tell me what the thing is made of, or in the case of a service business product, what it includes. Include what it’s made of (aka materials) Basic Elements of Product Descriptions 1. Your product description exists #1 to inform, #2 to persuade.The more complex the product, the more need you have for a detailed product description that adequately addresses fears, concerns, and buyer barriers.We’ll talk about a multitude of elements of an MVP product description, but first, a few ground rules: If you’re still using the copy (actually, let’s call it what it is: text) that your manufacturer provides to sell your product - or you simply aren’t using unique product descriptions - I’m going to help you out today. They have one job: make my house smell like the holidays.īut call me crazy if the second description doesn’t make me want to buy that candle right now. And which would you be willing to pay a bit more for?