Both Android and iOS have enjoyed strong loyalty levels over the last five years, with the former retaining 90 to 93 percent of its users and the latter retaining between 86 to 93 percent. However, this is a clear and important win for Apple, whose mobile operating system had previously lagged behind Android in terms of new device activations.īack in 2017, two out of three consumers bought an Android phone and that didn't change significantly until the second half of 2019.ĬIRP partner and co-founder Mike Levin says this can be partly explained by looking at loyalty and switching. According to the market research firm, there's been little change over the last few years in terms of new device activations, which could indicate the market has stabilized. The latest data from Consumer Research Intelligence Partners (CIRP) is in, and it looks like consumers in the US are evenly divided between the two dominating mobile platforms, Google Android and Apple iOS.
IOS VS ANDROID OS MARKET SHARE UPGRADE
This is the second year that see roughly equal number of iOS and Android device activations, but the former is a little better at retaining users when they upgrade their phone. In context: Brand loyalty and switching trends have helped Apple gain significant ground in the United States and away from Google's Android mobile OS.